OUR STORY · SINCE 2023

Our Story.

SANKI was never created to sell clothes. It was created to make people feel something — confidence, freedom, energy, individuality.

Designed in Delhi Considered fits Independent label

Chapter 01

Why "Sanki"

In Hindi, sanki means a little crazy — the kind of person who follows their own path despite criticism. Every successful person is a little sanki. Every dreamer, every creator, every entrepreneur who refuses to quit. Every individual who builds something against the grain.

We named the brand after them. After you. The piece you're wearing is a personal flag — not a logo.

Chapter 02

The Delhi Studio

A-3/226, Janakpuri, New Delhi — 110058. This is the home of SANKI’s Janakpuri flagship and the place to explore current pieces and try fits in person.

The team focuses on distinctive streetwear, considered fits and helping customers choose the right size.

  • Designed in Delhi
  • Fits and measurements shown by product
  • Current availability shown online and in store
  • Personal sizing help available by WhatsApp

Chapter 03

The Drops

New releases and restocks vary. Current products, sizes and availability are shown on sanki.online and at the Janakpuri store.

Follow @sanki.studio or WhatsApp the store for confirmed information about upcoming pieces.

2023 Founded in Delhi
Janakpuri New Delhi flagship
11am–10pm Open daily
7 days Size-exchange request window

Chapter 04

The Customers

SANKI serves customers online and through its Janakpuri flagship. Payment and delivery eligibility are shown at checkout. Size exchanges can be requested within seven days, subject to the exchange policy.

The thing they have in common: they wear Sanki as a personal flag. Tag @sanki.studio when you do.

Chapter 05

What's next

Sanki Flagship Store — Janakpuri, New Delhi. Open daily 11 AM – 10 PM. Drop in. Touch the fabric. Try the fit. Then take a piece home and make it yours.

Check the website and @sanki.studio for current arrivals, restocks and availability.

— Gagan Lamba

Founder, SANKI

Shop the current drop → Chat with us on WhatsApp
Read the full brand statement

The Crazy Mind behind SANKI

SANKI was never created to sell clothes. It was created to make people feel something — confidence, freedom, energy, individuality.

The name

People often ask why "SANKI". In Hindi, sanki means "a little crazy" — the kind of person who follows their own path despite criticism. Every successful person is a little sanki. Every dreamer, every creator, every entrepreneur who refuses to quit, every individual who builds something against the grain.

The atelier

A-3/226, Janakpuri, New Delhi — 110058. A 1,400 sq ft workshop where every Sanki garment is cut, sewn, finished, and quality-checked by hand. No factory floors. No mass-production. Just a small team obsessed with weight, drape, and stitch density.

The drops

We release in small cuts — usually 25 to 60 pieces. Each piece is numbered. Each design is rarely restocked. The drops sell through in days, occasionally hours.

The customers

23,000+ across 200+ Indian cities. 100% COD pan-India. 7-day exchange, no questions asked. The thing they have in common: they wear Sanki as a personal flag.

What's next

Sanki Flagship Store — Open daily 10 AM – 9:30 PM. Drop in. Touch the fabric. Try the fit. Then take a piece home and make it yours.

— Gagan Lamba
Founder & Visionary, SANKI

About the Brand

What people ask us most

  • Who founded SANKI?
    SANKI was founded by Gagan Lamba in 2023. The brand is based out of New Delhi with our flagship store at A-3/226 Janakpuri and a pan-India online store at sanki.online.
  • What does SANKI stand for?
    SANKI is a Hindi slang word for 'crazy / unhinged in a creative way' — the full brand name is SANKI The Crazy Attire. The name captures the design philosophy: streetwear that's bold, irreverent, and unapologetically itself.
  • Where are SANKI clothes made?
    SANKI pieces are designed in Delhi. Product-specific fabric, construction and origin details are shown on each product page.
  • How often does SANKI drop new pieces?
    Release timing varies. Check sanki.online and @sanki.studio for current arrivals. Availability and restocks vary by product.
  • Is SANKI only menswear?
    SANKI started as menswear-led and most of the catalogue is unisex / men's-fit oversized. Universal Sizing on most products supports M – 5XL (tops) and 28" – 46" (bottoms), making them friendly for all body types. Womenswear-specific pieces are introduced in select drops.
  • Why is SANKI considered premium streetwear?
    Three reasons: (1) considered fits; (2) distinctive design; and (3) clear product details and live availability on each product page.
  • Has SANKI been featured in media?
    Founder Gagan Lamba has talked about SANKI in long-form interviews on YouTube and podcasts. Watch The Story of SANKI — The Crazy Attire for the founder's full take on streetwear, premium fits, and building a brand in Delhi.